eiru_reports_finances/views/menus.xml

<?xml version="1.0" encoding="UTF-8"?>
<openerp>
    <data>

        <menuitem
            name="Finanzas"
            id="finance_parent_menu"
            parent="eiru_reports_sales.eiru_reports_main_menu"
            sequence="4"/>

        <menuitem
            name="Análisis de Utilidad de Ventas"
            id="finance_analytic_menu"
            parent="finance_parent_menu"
            action="finance_analytic_action"
            sequence="2"/>

    </data>
</openerp>