eiru_reports_athletic/views/menus.xml

<?xml version="1.0" encoding="UTF-8"?>
<openerp>
    <data>

        <menuitem id="stock_menu"
            parent="eiru_reports.stock_parent_menu"
            name="Valoracion de Stock"
            action="report_stock_athletic_action"
            sequence="0"/>

    </data>
</openerp>