campanhas_email/data/mail_data.xml

<?xml version="1.0" encoding="utf-8"?>
<openerp>
    <data noupdate="1">

        <!-- Bounce Email Alias -->
        <record id="icp_mail_bounce_alias" model="ir.config_parameter">
            <field name="key">mail.bounce.alias</field>
            <field name="value">bounce</field>
        </record>

    </data>
</openerp>